Research | Strategy | Branding
Every kid: cancer free
The Kids Cancer Centre is the largest centre in Australia that researches and treats childhood cancer under one roof. They are the bridge between science and care, which means they can move faster from the questions to the answers.
Based at the Sydney Children’s Hospital in Randwick, it is one of the most established cancer centres in Australia, with a 50-year heritage of treating kids with cancers.
The Kids Cancer Centre material focuses on the outcome of finding a cure: a world where kids can just be kids – free from cancer. Messaging rallies donors and supporters around this important goal.
The Kids Cancer Centre rebrand has won seven national and international awards.
Australian Good Design Awards
The Australian Good Design Awards showcases the top design and innovation on an international scale.
Winner | Design Excellence
Transform Awards
The Transform Awards honours and rewards the most innovative, creative and successful brand work in ANZ.
Silver | Best visual identity from the healthcare and pharmaceuticals sector
Muse Awards
The Muse creative awards is a global advertising awards platform celebrating excellence and innovation.
Platinum | Branded content
Indigo Design Award
The Indigo Design Awards celebrates outstanding design achievement.
Silver | Branding for services - other
BETTER FUTURE
BETTER FUTURE is the world’s largest network of design award programs.
Sydney Design Awards
Silver | Graphic design - Identity and branding - community
Australian Design Awards
Silver | Graphic design - Identity and branding - community
Wild Design Awards
Silver | Graphic design - Identity and branding - community
Testimonial
“What a privilege it has been working with SunnySideUp on what has been a truly special project.
The time and dedication put into understanding the consumer and translating this into the end product has resulted in something which goes above and beyond any expectation.
It has been an absolute pleasure working with SunnySideUp. I have loved the team’s energy and enthusiasm.”
Susan Wynne
Director of Capital, Sydney Children’s Hospitals Foundation