An award-winning strategic brand agency.

Here for purpose, made for impact.

We believe Australia’s for-purpose sector is a vital force in driving social progress, on our shores and beyond.

In this space, success means more than growth alone; it’s about creating lasting, positive change for people, families and communities.

Working alongside some of Australia’s most ambitious for-purpose operators, we exist to help the sector thrive, leveraging the power of brand to transform perceptions, rally audiences and amplify impact from the inside out.

Whether it’s enabling teams to raise millions of dollars for their cause, connecting them with hundreds of thousands in their community, or bringing together an entire workforce around a single powerful vision, our work is defined by the results it achieves.

Purpose driven brands, people-focused impact.

Ronald McDonald House Charities

Aboriginal Health and Wellbeing Clinical Academic Group

Kids Cancer Centre

iknowho

Sydney Children’s Hospitals Foundation – Employer Brand

Maridulu Budyari Gumal

Sydney Children’s Hospitals Foundation

Children’s Hospital Foundation

Services

Delivered with a powerful mix of rigour, collaboration, and creativity, we’ve structured our services to help turn ambition into action. We help our clients map out clear pathways towards real impact and build the tools their teams need to get there.

Research

  • Brand and Organisational Audits

  • Industry and Market Analysis

  • Benchmarking and Competitor Analysis

  • Audience Interviews and Surveys

  • Workshops and Engagement Sessions

  • Location and Environmental Research

  • Opportunity Mapping

Strategy

  • Brand and EVP Strategies

  • USP’s and Brand Positioning

  • Brand Frameworks and Hierarchies

  • Fundraising and Donor Engagement Strategies

  • Marketing and Communication Strategies

  • Partnerships and Collaboration Initiatives

  • Stakeholder Engagement and Change Management Strategies

 Creativity

  • Brand Identity Design and Development

  • Employer Branding and EVP (Employee Value Proposition)

  • Brand Narrative and Copywriting

  • Art Direction and Creative Development

  • Integrated Brand Campaigns

  • Brand Guardianship and Management

  • Brand Asset and Tool Kit Creation

For-purpose professional development workshops.

As part of our mission to help Australia's for-purpose sector to thrive, we have created two professional development workshops, designed to help teams and individuals reach new levels of impact in their roles.

Workshop 1

For-Purpose Branding

Discover what defines a for-purpose brand, how it's crafted, and when to consider rebranding.

Workshop 2

For-Purpose EVP + Employer Branding

Understand the essence of a for-purpose EVP and employer brand, its creation process, and its pivotal role in an organisation's success.

Awards

SunnySideUp has been recognised with over 33 national and international industry awards in just the last five years. Much more than accolades alone, to us, they are validation of our commitment to impact and excellence and an important part of our mission to benchmark standards of brand and brand building in the for-purpose sector.

  • Winner | Australian Good Design Awards | Design Excellence

    Gold | Muse Creative Awards | Brand Identity

    Gold | Muse Creative Awards | Strategic Program – Employee Relations

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding

  • Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Bronze | Transform Awards ANZ | Best use of copy style or tone of voice

    Bronze | Transform Awards ANZ | Best creative strategy

    Bronze | Transform Awards ANZ | Best strategic or creative development of a new brand

    Bronze | Transform Awards ANZ | Best visual identity by a charity, NGO or NFP

    Finalist | AGDA Design Awards | Design Effectiveness

  • Design Excellence | Australian Good Design Awards | Communication design branding and identity

    Platinum | Muse Creative Awards | Branded content

    Winner | Transform Awards ANZ | Best overall visual identity

    Gold | Transform Awards ANZ | Best brand evolution

    Gold | Transform Awards ANZ | Best visual identity by a charity, NGO or NFO

    Gold | Indigo Awards | Branding

    Gold | Muse Creative Awards | Branded content

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: GOV Design Awards | Graphic design – identity and branding – community

    Silver | Indigo Awards | Branding

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

  • Gold | Transform Awards ANZ | Best strategic or creative development of a new brand

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

Team

Directed by one of Australia's leading for-purpose branding experts, SunnySideUp brings together a senior team of researchers, strategists, writers, and creatives with national and international experience. Harnessing deep knowledge and understanding of making and shaping brands in the for-purpose space, we’ve helped both large organisations and specialised teams to create meaningful change with real world impact.

Contact

Make purpose and impact matter for your career, team or brand. Get in touch.

  • +61 2 9660 5376

  • hello@sunnysideup.com.au