An award-winning strategic brand agency.
Here for purpose, made for impact.
We believe Australia’s for-purpose sector is a vital force in driving social progress, on our shores and beyond.
In this space, success means more than growth alone; it’s about creating lasting, positive change for people, families and communities.
Working alongside some of Australia’s most ambitious for-purpose operators, we exist to help the sector thrive, leveraging the power of brand to transform perceptions, rally audiences and amplify impact from the inside out.
Whether it’s enabling teams to raise millions of dollars for their cause, connecting them with hundreds of thousands in their community, or bringing together an entire workforce around a single powerful vision, our work is defined by the results it achieves.
Purpose driven brands, people-focused impact.
Ronald McDonald House Charities
Aboriginal Health and Wellbeing Clinical Academic Group
Kids Cancer Centre
iknowho
Sydney Children’s Hospitals Foundation – Employer Brand
Maridulu Budyari Gumal
Sydney Children’s Hospitals Foundation
Children’s Hospital Foundation
Services
Delivered with a powerful mix of rigour, collaboration, and creativity, we’ve structured our services to help turn ambition into action. We help our clients map out clear pathways towards real impact and build the tools their teams need to get there.
Research
Brand and Organisational Audits
Industry and Market Analysis
Benchmarking and Competitor Analysis
Audience Interviews and Surveys
Workshops and Engagement Sessions
Location and Environmental Research
Opportunity Mapping
Strategy
Brand and EVP Strategies
USP’s and Brand Positioning
Brand Frameworks and Hierarchies
Fundraising and Donor Engagement Strategies
Marketing and Communication Strategies
Partnerships and Collaboration Initiatives
Stakeholder Engagement and Change Management Strategies
Creativity
Brand Identity Design and Development
Employer Branding and EVP (Employee Value Proposition)
Brand Narrative and Copywriting
Art Direction and Creative Development
Integrated Brand Campaigns
Brand Guardianship and Management
Brand Asset and Tool Kit Creation
For-purpose professional development workshops.
As part of our mission to help Australia's for-purpose sector to thrive, we have created two professional development workshops, designed to help teams and individuals reach new levels of impact in their roles.
Workshop 1
For-Purpose Branding
Discover what defines a for-purpose brand, how it's crafted, and when to consider rebranding.
Workshop 2
For-Purpose EVP + Employer Branding
Understand the essence of a for-purpose EVP and employer brand, its creation process, and its pivotal role in an organisation's success.
Awards
SunnySideUp has been recognised with over 33 national and international industry awards in just the last five years. Much more than accolades alone, to us, they are validation of our commitment to impact and excellence and an important part of our mission to benchmark standards of brand and brand building in the for-purpose sector.
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Winner | Australian Good Design Awards | Design Excellence
Gold | Muse Creative Awards | Brand Identity
Gold | Muse Creative Awards | Strategic Program – Employee Relations
Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding
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Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community
Bronze | Transform Awards ANZ | Best use of copy style or tone of voice
Bronze | Transform Awards ANZ | Best creative strategy
Bronze | Transform Awards ANZ | Best strategic or creative development of a new brand
Bronze | Transform Awards ANZ | Best visual identity by a charity, NGO or NFP
Finalist | AGDA Design Awards | Design Effectiveness
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Design Excellence | Australian Good Design Awards | Communication design branding and identity
Platinum | Muse Creative Awards | Branded content
Winner | Transform Awards ANZ | Best overall visual identity
Gold | Transform Awards ANZ | Best brand evolution
Gold | Transform Awards ANZ | Best visual identity by a charity, NGO or NFO
Gold | Indigo Awards | Branding
Gold | Muse Creative Awards | Branded content
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: GOV Design Awards | Graphic design – identity and branding – community
Silver | Indigo Awards | Branding
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
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Gold | Transform Awards ANZ | Best strategic or creative development of a new brand
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
Team
Directed by one of Australia's leading for-purpose branding experts, SunnySideUp brings together a senior team of researchers, strategists, writers, and creatives with national and international experience. Harnessing deep knowledge and understanding of making and shaping brands in the for-purpose space, we’ve helped both large organisations and specialised teams to create meaningful change with real world impact.
Contact
Make purpose and impact matter for your career, team or brand. Get in touch.
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+61 2 9660 5376
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hello@sunnysideup.com.au